Major League Baseball announced they joined up with Charlotte’s Web Holdings, Inc. to form a multi-year partnership for the first CBD sponsorship with a major pro sports league. MLB issued a press release in early October, that “Charlotte’s Web,” “CW” or the “Company”, would be their official CBD sponsor.
MLB is now the first of any major sport to strike a deal of this kind. Their deal is a groundbreaking move and a ‘strategic partnership’ that intends to highlight and increase CBD visibility to its athletes, and the game’s millions of fans.
Charlotte’s Web became the first company to make the most of the opportunity after MLB opened the category for the league and every team to accept sponsorships with CBD companies that are NSF Certified for Sport®.
“As a leader in the CBD category, with products that provide health and wellness benefits, Charlotte’s Web is a welcome addition to the MLB family, representing a landmark partnership in baseball and sports,” said Noah Garden, MLB Chief Revenue Officer. “Charlotte’s Web products which receive the NSF Certified for Sport® designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans.”
MLB and CW teaming up elevate the excitement surrounding the launch of Charlotte’s WebTM SPORT- Daily Edge, which is the first ‘broad-spectrum hemp-derived tincture to be approved by NSF and Certified for Sport®.
The Daily Edge tincture launched via Charlotte’s Web’s eCommerce platform on Oct. 12, during the Division Series with an exclusive run for the MLB Postseason and, in 2023, the expanded product line will debut in retail sports and health and wellness channels.
Charlotte’s Web will have a premiere brand presence at MLB’s Jewel Events, including All-Star Week, Postseason, and the World Series through marketing, media, and ballpark activations that connect to the league’s fan base.
“We applaud MLB for being the first-mover in professional sports CBD and are thrilled to welcome their league as a respected strategic partner,” said Jacques Tortoroli, CEO Charlotte’s Web. “Bridging our industry-leading brands with science, innovation, and education, this pioneering partnership validates Charlotte’s Web’s core business principle and founding mission to open access to safe, quality and consistent CBD through our proprietary hemp genetics and industry-forging vision.”